@book{208330,
	author = {Koschnick, Wolfgang J. and ebrary, Inc.},
	title = {Marketing-W�orterbuch},
	publisher = {Walter de Gruyter,},
	year = {2000.},
	address = {Berlin :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10588500}
}