02078nam a22003494a 4500 ebr10114278 CaPaEBR m u cr cn||||||||| 031209s2004 inua s 001 0 eng 2003026693 0471470643 (paper/website) CaPaEBR CaPaEBR (OCoLC)55141423 HF5415.125 .B47 2004eb 658.8/02 22 Berry, Michael J. A. Data mining techniques [electronic resource] : for marketing, sales, and customer relationship management / Michael J.A. Berry, Gordon S. Linoff. 2nd ed. Indianapolis, Ind. : Wiley Pub., c2004. xxv, 643 p. : ill. Includes index. Why and what is data mining? -- The virtuous cycle of data mining -- Data mining methodology and best practices -- Data mining applications in marketing and customer relationship management -- The lure of statistics: data mining using familiar tools -- Decision trees -- Artificial neural networks -- Nearest neighbor approaches : memory-based reasoning and collaborative filtering -- Market basket analysis and association rules -- Link analysis -- Automatic Cluster detection -- Knowing when to worry: hazard functions and survival analysis in marketing -- Genetic algorithms -- Data mining throughout the customer life cycle -- Data warehousing, OLAP, and data mining -- Building the data mining environment -- Preparing data for mining -- Putting data mining to work. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Data mining. Marketing Data processing. Business Data processing. Electronic books. local Linoff, Gordon. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10114278 An electronic book accessible through the World Wide Web; click to view 209957 209957