Arnold, Chris. creator ebrary, Inc text bibliography Electronic books. enk Chichester, U.K Wiley 2009 monographic eng

electronic

electronic resource

xv, 272 p. : ill. Ethical marketing isn't just about environmentalism, it's far bigger than that. This book challenges a lot of conventional thinking and introduces you to a wider range of ethics and the many types of ethical consumers. --from publisher description. The power of brand ethos -- Ethical : reality or a brand image? -- Churn and the disposable society -- Bad tasting medicine -- It's not what you say but what you do -- Brand terrorism -- Survival and security -- Engaging the consumer, sharing responsibility -- Finding reasons to buy -- Research and surveys -- The business and religion of ethics -- Fairtrade -- Food waste and recycling -- Recycling for resale -- Turning recycling into good marketing -- The ethical sphere -- Language and persuasion -- How to be a creative marketer -- Fat and fit : obesity and health -- Selling ethical behaviour -- From brand values to brand value -- Fast fashion -- Washing green -- Green insurance and finance. Chris Arnold. Includes bibliographical references and index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Marketing Moral and ethical aspects New Age consumers HF5415 .A743 2009eb 658.8 http://site.ebrary.com/lib/rucke/Doc?id=10361085 http://site.ebrary.com/lib/rucke/Doc?id=10361085 CaPaEBR 090528 ebr10361085