@book{214240,
	author = {Luther, William M. and ebrary, Inc.},
	title = {The marketing plan},
	publisher = {AMACOM,},
	year = {2001.},
	address = {New York :},
	edition = {3rd ed.},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10120161}
}