01657nam a2200313 a 4500 ebr10753205 CaPaEBR m o u cr cn||||||||| 130417s2013 mauad s 000 0 eng d 2013008966 9781611684001 (cloth : alk. paper) 9781611684780 (e-book) CaPaEBR CaPaEBR (OCoLC)856628704 PN1584 .K245 2013eb 791/.068 23 Kaiser, Michael M. The cycle [electronic resource] : a practical approach to managing arts organizations / Michael M. Kaiser with Brett E. Egan. Waltham, Mass. : Brandeis University Press, 2013. 187 p. : ill. Programming: It is all about the art -- Programmatic marketing: putting butts in seats -- Institutional marketing: image is everything -- Building the base: it's all in the family -- Assembling a productive board: the head of the family -- Generating revenue: earning rent from the cycle -- Controlling expenses: not glamorous, but essential -- Implementing the cycle: the cycle worksheet -- When the cycle breaks -- The cycle and strategic planning. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Performing arts Management. Electronic books. local Egan, Brett E. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10753205 An electronic book accessible through the World Wide Web; click to view 218213 218213