02350nam a2200397 a 4500 ebr10504156 CaPaEBR m u cr cn||||||||| 110617s2011 njuad sb 001 0 eng d 2011026195 9781119993643 (hardback) 9781119961611 (e-book) CaPaEBR CaPaEBR (OCoLC)764717552 HD38.7 .H44 2011eb 658.8/3 23 Hedin, Hans. The handbook of market intelligence [electronic resource] : understand, compete and grow in global markets / Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas. 1st ed. Hoboken, N.J. : Wiley, 2011. x, 244 p. : ill. Includes bibliographical references and index. pt. 1. Market intelligence in global organizations -- pt. 2. Roadmap to world class market intelligence -- pt. 3. Market intelligence for key user groups -- pt. 4. Developing world class market intelligence programs. "This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"-- Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Business intelligence. Marketing research. Business intelligence Case studies. Marketing research Case studies. Electronic books. local Hirvensalo, Irmeli. Vaarnas, Markko. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10504156 An electronic book accessible through the World Wide Web; click to view 221065 221065