The
handbook of market intelligence
understand, compete and grow in global markets
Hedin, Hans.
creator
Hirvensalo, Irmeli.
Vaarnas, Markko.
ebrary, Inc
text
bibliography
Electronic books.
nju
Hoboken, N.J
Wiley
2011
1st ed.
monographic
eng
x, 244 p. : ill.
"This resource gives readers a step-by-step roadmap for establishing, conducting, and further developing competitor intelligence programs within an organization, turning market data into actionable insights. It is full of best practice advice based on hundreds of real-life international case studies. The material is backed up by extensive global survey data, providing readers with benchmark data on how intelligence programs are being organized, operated, and resourced worldwide. From the vast amount of examples, the authors have distilled Six Key Success Factors for organizing future-oriented corporate intelligence programs"--
pt. 1. Market intelligence in global organizations -- pt. 2. Roadmap to world class market intelligence -- pt. 3. Market intelligence for key user groups -- pt. 4. Developing world class market intelligence programs.
Hans Hedin, Irmeli Hirvensalo, Markko Vaarnas.
Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.
Business intelligence
Marketing research
Business intelligence
Case studies
Marketing research
Case studies
HD38.7 .H44 2011eb
658.8/3
http://site.ebrary.com/lib/rucke/Doc?id=10504156
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