02976nam a2200409 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002900112020002600141020002700167020002700194020002700221040002100248035002100269050002300290082001800313100002900331245016200360260003600522300002400558490004800582504005100630505025800681520114800939533015202087650002802239650001802267655002902285700003902314700002102353710001702374830004902391856012602440ebr10469722CaPaEBRm        u        cr cn|||||||||100604s2011    njua    sb    001 0 eng d  z  2010023275  z9780470639979 (hardback)  z0470639970 (hardback)  z9780470920640 (e-book)  z9780470920657 (e-book)  z9780470920633 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)69219709014aT58.5b.C48 2011eb04a658.4/0382221 aChutani, Sailesh,d1964-10aTechnology at the marginsh[electronic resource] :bhow IT meets the needs of emerging markets /cSailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah.  aHoboken, N.J. :bWiley,cc2011.  axxv, 166 p. :bill.1 aMicrosoft executive leadership series ;v22  aIncludes bibliographical references and index.0 aInformation and communication technologies for everyone -- Health care : where and when it is needed -- Outside the "education box" -- Microfinance : the next phase -- Supporting the world in a changing environment -- Conclusion : harnessing disruption.  a"Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aInformation technology. 0aNew products. 7aElectronic books.2local1 aAalami, Jessica Rothenberg,d1972-1 aBadshah, Akhtar.2 aebrary, Inc. 0aMicrosoft executive leadership series ;v22.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10469722zAn electronic book accessible through the World Wide Web; click to view