03007nam a2200421 a 4500 ebr10469722 CaPaEBR m u cr cn||||||||| 100604s2011 njua sb 001 0 eng d 2010023275 9780470639979 (hardback) 0470639970 (hardback) 9780470920640 (e-book) 9780470920657 (e-book) 9780470920633 (e-book) CaPaEBR CaPaEBR (OCoLC)692197090 T58.5 .C48 2011eb 658.4/038 22 Chutani, Sailesh, 1964- Technology at the margins [electronic resource] : how IT meets the needs of emerging markets / Sailesh Chutani, Jessica Rothenberg Aalami, Akhtar Badshah. Hoboken, N.J. : Wiley, c2011. xxv, 166 p. : ill. Microsoft executive leadership series ; 22 Includes bibliographical references and index. Information and communication technologies for everyone -- Health care : where and when it is needed -- Outside the "education box" -- Microfinance : the next phase -- Supporting the world in a changing environment -- Conclusion : harnessing disruption. "Remain competitive by offering more accessible, affordable, and relevant information technologies that meet mass-market needs Technology at the Margins demonstrates that by making IT more accessible, affordable, and relevant, new mass markets can be opened. Based on solid insights generated in key areas of health, education, finance and the environment, the book offers practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies. Offers recommendations on how companies can ensure their own competitiveness by offering more accessible, affordable, and relevant information technologies to support mass market needs Suggests practical recommendations and insights from world leaders, innovators, practitioners and new users of emergent technologies Challenges businesses to rethink their uses of existing technologies Technology at the Margins will be of interest to decision makers in the private, public and nonprofit sectors who are interested in opportunities offered by IT in meeting the needs of those at the base of the worlds economic pyramid."--Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Information technology. New products. Electronic books. local Aalami, Jessica Rothenberg, 1972- Badshah, Akhtar. ebrary, Inc. Microsoft executive leadership series ; 22. http://site.ebrary.com/lib/rucke/Doc?id=10469722 An electronic book accessible through the World Wide Web; click to view 221849 221849