@book{223529,
	author = {Perrey, Jesko. and Spillecke, Dennis. and ebrary, Inc.},
	title = {Retail marketing and branding},
	publisher = {Wiley,},
	year = {c2011.},
	address = {Chichester, West Sussex :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10510596}
}