@book{223569,
	author = {Young, Laurie, and ebrary, Inc.},
	title = {The marketer's handbook},
	publisher = {Wiley,},
	year = {2011.},
	address = {Chichester, West Sussex, U.K :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10510707}
}