TY  - BOOK
AU  - Powell,Guy R.
AU  - Groves,Steven
AU  - Dimos,Jerry
ED  - ebrary, Inc.
TI  - ROI of $ocial media: how to improve the return on your social marketing investment 
AV  - HF5415.1265 .P69 2011eb
U1  - 658.802 22
PY  - 2011///
CY  - Singapore
PB  - John Wiley & Sons (Asia)
KW  - Internet marketing
KW  - Social media
KW  - Marketing
KW  - Economic aspects
KW  - Online social networks
KW  - Social marketing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; section 1. Getting started with social media ROI -- section 2. The media engagement framework -- section 3. Practical applications of social media ROI -- section 4. Where does social media go from here?; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10484749
ER  -