@book{226626,
	author = {Holmes, Andrew, and ebrary, Inc.},
	title = {Commoditization and the strategic response},
	publisher = {Ashgate Pub.,},
	year = {c2008.},
	address = {Hants, England ;},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10209154}
}