02052nam a2200421 a 4500 ebr10461002 CaPaEBR m u cr cn||||||||| 101021s2011 mnua sb 001 0 eng d 2010044990 9780816665457 (hc : alk. paper) 9780816665464 (pb : alk. paper) 9780816676675 (e-book) CaPaEBR CaPaEBR (OCoLC)713022627 d------ HC60 .R482 2011eb 361.2/6 22 Richey, Lisa Ann. Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. Minneapolis [Minn.] : University of Minnesota Press, c2011. xv, 253 p. : ill. "A Quadrant Book." Includes bibliographical references and index. Introduction: RED and the reinvention of international aid -- Band aid to brand aid: celebrity experts and expert celebrities -- The rock man's burden: fair vanity and virtual salvation -- Saving Africa: AIDS and the rebranding of aid -- Hard commerce: corporate social responsibility for distant others -- Doing good by shopping well: the rise of "causumer" culture -- Conclusion: celebrities, consumers, and everyone else. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Economic assistance Developing countries. Celebrities Political activity. Social entrepreneurship. Social responsibility of business. Branding (Marketing) Social aspects. Consumption (Economics) Social aspects. Electronic books. local Ponte, Stefano. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10461002 An electronic book accessible through the World Wide Web; click to view 227993 227993