03055nam a2200385 a 4500 ebr10460648 CaPaEBR m u cr cn||||||||| 100916s2011 enka s 001 0 eng d 2010038060 9780566092053 (hardback : alk. paper) 9781409423270 (e-book) CaPaEBR CaPaEBR (OCoLC)726826725 HD59.2 .C685 2011eb 659.2 22 Corporate reputation [electronic resource] : managing opportunities and threats / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper. Farnham, England ; Burlington, Vt. : Gower, c2011. xvi, 338 p. : ill. Includes index. Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Corporate image. Brand name products Management. Corporations Public relations. Organizational effectiveness. Performance Management. Electronic books. local Burke, Ronald J. Martin, Graeme. Cooper, Cary L. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10460648 An electronic book accessible through the World Wide Web; click to view 228428 228428