TY  - BOOK
AU  - Abrahams,David
ED  - ebrary, Inc.
TI  - Brand risk: adding risk literacy to brand management 
AV  - HF5415.1255 .A27 2008eb
U1  - 658.8/27 22
PY  - 2008///
CY  - Aldershot, England, Burlington, VT
PB  - Ashgate Pub.
KW  - Branding (Marketing)
KW  - Marketing
KW  - Risk management
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10215578
ER  -