02263nam a2200409 a 4500 ebr10188294 CaPaEBR m u cr cn||||||||| 060512s2006 moua sb s001 0 eng 2006015936 0826216889 (alk. paper) 9780826216885 (alk. paper) CaPaEBR CaPaEBR (OCoLC)614505543 e-uk-en PR2971.G7 D84 2006eb 822.3/3 22 Dugas, Don-John, 1967- Marketing the bard [electronic resource] : Shakespeare in performance and print, 1660-1740 / Don-John Dugas. Columbia : University of Missouri Press, c2006. xiv, 271 p. : ill. Includes bibliographical references (p. 239-252) and index. Shakespeare as performance commodity, 1660-1705 -- Shakespeare as textual commodity, 1660-1708 -- Repackaging Shakespeare : the edition of 1709 -- The impact of print on Shakespeare's popularity, 1718-1740. "Dugas credits the reemergence of Shakespeare's plays and his rise to fame in the 1700s to economic factors surrounding the theater business including the acquisition and adaptation of Shakespeare's plays by the Tonson publishing firm, which marketed collector's editions of his work, spurring a price war and rousing public interest"--Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Shakespeare, William, 1564-1616 Appreciation England. Shakespeare, William, 1564-1616 Bibliography. Shakespeare, William, 1564-1616 Stage history 1625-1800. Shakespeare, William, 1564-1616 Adaptations History and criticism. J. and R. Tonson. Drama Publishing England History 17th century. Drama Publishing England History 18th century. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10188294 An electronic book accessible through the World Wide Web; click to view 235874 235874