@book{236739,
	author = {Malhotra, Naresh K. and ebrary, Inc.},
	title = {Review of marketing research.},
	publisher = {M.E. Sharpe,},
	year = {2005.},
	series = {Review of marketing research,},
	address = {Armonk, N.Y. :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10178118}
}