01840nam a2200325 a 4500 ebr10520096 CaPaEBR m u cr cn||||||||| 070214s2007 flua sb 001 0 eng d 2007006360 9781932159707 (hardcover alk. paper) 1932159703 (hardcover alk. paper) 9781604276480 (e-book) CaPaEBR CaPaEBR (OCoLC)721929132 HF5415.15 .R32 2007eb Rafinejad, Dariush, 1943- Innovation, product development and commercialization [electronic resource] : case studies and key practices for market leadership / Dariush Rafinejad. Ft. Lauderdale, Fla. : J. Ross Pub., c2007. xxvii, 403 p. : ill. Includes bibliographical references and index. High technology--strategic context -- Product development strategies -- Marketing management -- Product platform and knowledge integration -- The product development process -- Excellence in design and product reliability -- Flawless execution and global resources management -- Project management in product development -- Best practices for product development managers -- Managing product and technology portfolios for shareholder value -- Appendix : semiconductor manufacturing process equipment -- Index. Electronic reproduction. Palo Alto, Calif. : ebrary, 2012. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Product management. New products Marketing. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10520096 An electronic book accessible through the World Wide Web; click to view 236963 236963