01757nam a2200373 a 4500 ebr10469318 CaPaEBR m u cr cn||||||||| 090506s2010 ilua s 001 0 eng d 2009016829 0838910009 (alk. paper) 9780838910009 (alk. paper) 9780838997345 (e-book) CaPaEBR CaPaEBR (OCoLC)593294057 Z716.3 .D69 2010eb 021.7 22 Dowd, Nancy, 1956- Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. Chicago : American Library Association, 2010. xi, 140 p. : ill. Includes index. Word-of-mouth marketing -- Bring your library to life with a story -- How to market electronic resources -- Public relations 101 -- Outreach -- Advocacy -- The new marketing tools -- Design -- Branding -- Marketing best practices. Filled with contemporary marketing ideas, and structured to quickly impart simple and cost-effective ideas for marketing your library. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Libraries Marketing. Libraries Public relations. Electronic books. local Evangeliste, Mary. Silberman, Jonathan, 1982- ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10469318 An electronic book accessible through the World Wide Web; click to view 242056 242056