TY  - BOOK
AU  - Umbach,G�unter
ED  - ebrary, Inc.
TI  - Successfully marketing clinical trial results: winning in the healthcare business 
AV  - HD9665.5 .U43 2006eb
U1  - 615.1068/8 22
PY  - 2006///
CY  - Aldershot, England, Burlington, Vt.
PB  - Gower
KW  - Drugs
KW  - Marketing
KW  - Testing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references (p. [197]-198); Introduction -- 1. Personal goals and objectives -- 2. Analyzing the market and devising a strategy -- 3. Developing your content -- 4. Winning attention -- 5. Making the best use of language -- 6. Design : choosing style -- 7. Design : layout -- 8. Designing diagrams and charts -- 9. Devising direct mail that gets good responses -- 10. Using images and illustrations -- 11. Creating emotional impact -- 12. Improving your branding skills -- 13. Adapting to a professional role -- 14. Becoming more resourceful -- 15. Marketing internally -- 16. Communicationg externally -- 17. Maximizing your impact -- 18. Mobilizing external support -- 19. Developing the project strategy -- 20. Implementing the project -- 21. Becoming a project leader -- 22. Action; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10438443
ER  -