TY  - BOOK
AU  - Earl,Steve
AU  - Waddington,Stephen
ED  - ebrary, Inc.
TI  - Brand anarchy: managing corporate reputation 
AV  - HD69.B7 E27 2012eb
PY  - 2012///
CY  - London
PB  - Bloomsbury Pub.
KW  - Brand name products
KW  - Product management
KW  - Corporate image
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Electronic reproduction; Palo Alto, Calif.; ebrary; 2011; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10535519
ER  -