@book{244046,
	author = {Stratten, Scott. and ebrary, Inc.},
	title = {UnMarketing},
	publisher = {Wiley,},
	year = {c2012.},
	address = {Hoboken, N.J. :},
	edition = {Rev. and updated.},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10538768}
}