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  <titleInfo>
    <title>Mindmapping China</title>
    <subTitle>language, discourse and advertising in China</subTitle>
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  <name type="personal">
    <namePart>Boden, Jeanne.</namePart>
    <role>
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  <name type="personal">
    <namePart>Hyde, David.</namePart>
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  <genre authority="">Electronic books.</genre>
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    <dateIssued encoding="marc">2010</dateIssued>
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  <physicalDescription>
    <extent>1 online resource (228 pages) : illustrations, photographs</extent>
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  <note type="statement of responsibility">Jeanne Boden ; cover design, David Hyde ; cover photograph, Jeanne Boden ; book design, David Hyde ; photography, Jeanne Boden.</note>
  <note>Includes bibliographical references and index.</note>
  <subject>
    <geographicCode authority="marcgac">a-cc---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Language and culture</topic>
    <geographic>China</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Chinese language</topic>
    <topic>Social aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Chinese language</topic>
    <topic>Political aspects</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Intercultural communication</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <geographic>China</geographic>
  </subject>
  <classification authority="lcc">PL1035 .B634 2010eb</classification>
  <classification authority="ddc" edition="23">495.1</classification>
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      <title>Mindmapping China : language, discourse and advertising in China</title>
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      <publisher>Brussels, Belgium : Academic and Scientific Publishers, c2010 </publisher>
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