@book{245465,
	author = {Malhotra, Naresh K. and ebrary, Inc.},
	title = {Review of marketing research.},
	publisher = {Emerald,},
	year = {2010.},
	series = {Review of marketing research ;},
	address = {Bingley, UK :},
	edition = {1st ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10440340}
}