TY  - BOOK
AU  - Burnett,John J.
TI  - Promotion management: a strategic approach 
SN  - 0314778519 
AV  - HF5438.5 .B843
PY  - 1984///
CY  - St. Paul, Minn.
PB  - West Pub. Co.
KW  - Sales promotion
N1  - Includes bibliographical references and index
ER  -