01178cam a22002654a 450000100090000000300040000900500170001300800410003001000170007102000280008804000180011604200080013405000250014208200180016710000270018524501100021226000600032230000270038250000640040950503490047365000240082265000230084665000230086970000200089212772765OSt20151002095628.0020513s2003    mau      b    001 0 eng    a  2002007421  a157851746X (alk. paper)  aDLCcDLCdDLC  apcc00aHF5415.15b.L37 200300a658.5/7522211 aLaSalle, Diana,d1949-10aPriceless :bturning ordinary products into extraordinary experiences /cDiana LaSalle, Terry A. Britton.  aBoston, Mass. :bHarvard Business School Press,cc2003.  axvii, 182 p. ;c25 cm.  aIncludes bibliographical references (p. 163-172) and index.0 aMy kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love. 0aProduct management. 0aIndustrial design. 0aConsumer behavior.1 aBritton, Terry.