01433cam a22003134a 4500 12772765 OSt 20151002095628.0 020513s2003 mau b 001 0 eng 2002007421 157851746X (alk. paper) DLC DLC DLC pcc HF5415.15 .L37 2003 658.5/752 21 LaSalle, Diana, 1949- Priceless : turning ordinary products into extraordinary experiences / Diana LaSalle, Terry A. Britton. Boston, Mass. : Harvard Business School Press, c2003. xvii, 182 p. ; 25 cm. Includes bibliographical references (p. 163-172) and index. My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love. Product management. Industrial design. Consumer behavior. Britton, Terry. 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 250219 250219 0 0 lcc 0 0 NFIC 40404 40404 GEN 2015-10-02 0 HF5415.15 .L37 2003 20155349 2015-10-02 2015-10-02 BK