turning ordinary products into extraordinary experiences LaSalle, Diana 1949- creator Britton, Terry. text bibliography mau Boston, Mass Harvard Business School Press c2003 2003 monographic eng

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xvii, 182 p. ; 25 cm. My kingdom for a horse -- The key is value -- When is a banana not a banana? -- The value experience -- The journey begins -- The experience engagement process -- Getting a grip -- The product component -- Was it good for you too? -- The service component -- Surroundings -- The environment component -- The gift -- From the customer with love. Diana LaSalle, Terry A. Britton. Includes bibliographical references (p. 163-172) and index. Product management Industrial design Consumer behavior HF5415.15 .L37 2003 658.5/752 157851746X (alk. paper) 2002007421 DLC 020513 20151002095628.0 12772765