01818cam a22003494a 4500 12245650 OSt 20151007144121.0 001130s2001 caua b 001 0 eng 00012754 0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper) DLC DLC DLC pcc HM1196 .S56 2001 303.3/42 21 Simons, Herbert W., 1935- Persuasion in society / Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. Thousand Oaks, Calif. : Sage Publications, c2001. xxvi, 414 p. : ill. ; 24 cm. Includes bibliographical references and index. Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. Persuasion (Psychology) Social aspects. Persuasion (Rhetoric) Morreale, Joanne, 1956- Gronbeck, Bruce E. Publisher description http://www.loc.gov/catdir/enhancements/fy0656/00012754-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0656/00012754-t.html 7 cbc orignew 1 ecip 20 y-gencatlg lcc BK 250253 250253 0 0 lcc 0 0 NFIC 40404 40404 GEN 2015-10-07 2 HM1196 .S56 2001 20153773 2016-11-25 2016-11-12 2015-10-07 BK