Simons, Herbert W. 1935- creator Morreale, Joanne 1956- Gronbeck, Bruce E. text bibliography cau Thousand Oaks, Calif Sage Publications c2001 2001 monographic eng

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xxvi, 414 p. : ill. ; 24 cm. Understanding persuasion. The study of persuasion. The psychology of persuasion : basic principles. Persuasion broadly considered -- The co-active approach. Co-active persuasion. Resources of communication. Framing and reframing -- Cognitive shorthands. Reasoning and evidence -- Contexts for persuasion. Going public. Planning campaigns. Staging political campaigns. Analyzing product advertising. Talking through differences. Leading social movements. More about ethics. Herbert W. Simons with Joanne Morreale and Bruce Gronbeck. Includes bibliographical references and index. Persuasion (Psychology) Social aspects Persuasion (Rhetoric) HM1196 .S56 2001 303.3/42 0761919074 (cloth : alk. paper) 0761919082 (pbk. : alk. paper) 00012754 http://www.loc.gov/catdir/enhancements/fy0656/00012754-d.html http://www.loc.gov/catdir/enhancements/fy0656/00012754-t.html http://www.loc.gov/catdir/enhancements/fy0656/00012754-d.html http://www.loc.gov/catdir/enhancements/fy0656/00012754-t.html DLC 001130 20151007144121.0 12245650