01619cam a22003134a 450000100090000000300040000900500170001300800410003001000170007102000250008802000220011304000180013504300120015305000220016508200140018710000220020124500580022325000130028126000370029430000400033150400510037150505000042265000370092290600450095994200120100499900190101695201290103595201410116415957524OSt20151007145107.0091023s2011    maua     b    001 0 eng    a  2009044076  a9780136088905 (pbk.)  a0136088902 (pbk.)  aDLCcDLCdDLC  an-us---00aHM1221b.S45 201100a659.22221 aSeitel, Fraser P.14aThe practice of public relations /cFraser P. Seitel.  a11th ed.  aBoston :bPrentice Hall,cc2011.  axxxi, 448 p. :bcol. ill. ;c26 cm.  aIncludes bibliographical references and index.0 aWhat is public relations, anyway? -- The history and growth of public relations -- Communication -- Public opinion -- Management -- Ethics -- The law -- Research -- Media relations/print & broadcast -- Employee relations -- Community relations -- Government relations -- Consumer relations -- International relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications -- Public relations and social media -- Crisis management -- Launching a career. 0aPublic relationszUnited States.  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccBK  c250257d250257  00102lcc40708NFICa40404b40404cGENd2015-10-07l12oHM1221 .S45 2011p20090838r2022-10-25s2022-10-05w2015-10-07yBK  00102lcc40708NFICa40404b40404cGENd2017-09-04l6oHM1221 .S45 2011p201700226q2019-10-03r2019-09-19s2019-09-19w2017-09-04yBK