01305cam a22004097i 4500 18074497 OSt 20151007170920.0 140320s2015 enk b 001 0 eng d 2014936261 GBB4E2725 bnb 016938141 Uk 9781446259023 (hardback) 1446259021 (hardback) 9781446259030 (paperback) 144625903X (paperback) (OCoLC)ocn894929202 YDXCP eng YDXCP rda OCLCQ UKMGB OCLCF DLC lccopycat HF5415.123 .E4 2015 658.8/02 23 Egan, John, 1952- author. Marketing communications / John Egan. Second edition. ix, 420 pages ; 27 cm Includes bibliographical references and index. Communication in marketing. Marketing. Advertising. Advertising. fast Communication in marketing. fast Marketing. fast 7 cbc copycat 2 ncip 20 y-gencatlg lcc BK 250280 250280 0 0 lcc 0 0 NFIC 40404 40404 GEN 2015-10-07 6 HF5415.123 .E4 2015 20142618 2019-02-19 2019-02-05 2015-10-07 BK