00944cam a2200277 a 450000100090000000300040000900500170001300800410003001000170007102000290008802000320011703500240014904000250017304200140019805000250021210000440023724501050028125000160038626000500040230000340045250400510048665000390053765000470057670000210062370000220064414869669OSt20151015124200.0070530s2008    ohua     b    001 0 eng d  a  2006908267  a0324322380 (Student ed.)  a9780324322385 (Student ed.)  a(OCoLC)ocn126862776  aIUPcIUPdBAKERdDLC  alccopycat00aHF5415.55b.B36 20081 aBaran, Roger J.q(Roger Joseph),d1945-10aPrinciples of customer relationship management /cRoger J. Baran, Robert J. Galka, Daniel P. Strunk.  aStudent ed.  aMason, Ohio :bThomson/South-Western,cc2008.  axvi, 511 p. :bill. ;c26 cm.  aIncludes bibliographical references and index. 0aRelationship marketingvTextbooks. 0aCustomer relationsxManagementvTextbooks.1 aGalka, Robert J.1 aStrunk, Daniel P.