01191cam a2200349 a 4500 15176078 OSt 20170307132926.0 080211s2009 at a b 001 0 eng 2008922770 9780324568622 (student ed.) 0324568622 (student ed.) 9780324569407 (instructor's ed.) 0324569408 (instructor's ed.) DLC DLC DLC HF5821 .O34 2009 659.1 22 O'Guinn, Thomas C. Advertising and integrated brand promotion, 5e / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. Advertising & integrated brand promotion 5th Ed. Australia ; Mason, OH : South-Western Cengage Learning, c2009. xlii, 726 p. : col. ill. ; 28 cm. Includes bibliographical references and indexes. Advertising. Advertising media planning. Allen, Chris T. Semenik, Richard J. 7 cbc orignew 2 epcn 20 y-gencatlg lcc BK 256106 256105 0 0 lcc 0 0 NFIC 40404 40404 GEN 2017-03-07 0 HF5821 .O34 2009 20158255 2017-03-07 2017-03-07 BK