01655cam a22003974i 450000100090000000300040000900500170001300800410003001000170007102000300008802000270011803500130014504000230015804200080018105000230018908200140021210000460022624501590027225000090043126400410044030000510048133600210053233700250055333800230057850400530060165000170065465000210067165000320069270000220072490600450074694200120079199900190080395201450082295201450096795201450111217917337OSt20260416090219.0131024s2015    nyua     b    001 0 eng    a  2016054719  a9781259548147qalk. paper  a1259548147qalk. paper  a17917337  aDLCbengcDLCerda  apcc00aHF5823b.B387 201800a659.12231 aBelch, George E.q(George Edward),d1951-10aAdvertising and promotion :ban integrated marketing communications perspective /cGeorge E. Belch & Michael A. Belch, both of San Diego State University.  a11e. 1aNew York, NY :bMcGraw-Hill,c[2018]  axli, 764 pages :bcolor illustrations ;c29 cm  atext2rdacontent  aunmediated2rdamedia  avolume2rdacarrier  aIncludes bibliographical references and indexes. 0aAdvertising. 0aSales promotion. 0aCommunication in marketing.1 aBelch, Michael A.  a7bcbccorignewd1eecipf20gy-gencatlg  2lcccBK  c266195d266194  00102lcc40708NFICa40404b40404cGENd2026-04-16eBooks for Africa, Donationl0oHF5823 .B387 2018p20261673r2026-04-16w2026-04-16yBK  00102lcc40708NFICa40404b40404cGENd2026-04-16eBooks for Africa, Donationl0oHF5823 .B387 2018p20261674r2026-04-16w2026-04-16yBK  00102lcc40708NFICa40404b40404cGENd2026-04-16eBooks for Africa, Donationl0oHF5823 .B387 2018p20261675r2026-04-16w2026-04-16yBK