@book{29211,
	author = {Estelani, Hooman. and ebrary, Inc.},
	title = {Behavioral pricing},
	publisher = {Emerald Group Publishing,},
	year = {c2004.},
	series = {Journal of Product & Brand Management. No. 6 ;},
	address = {Bradford, England :},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10069045}
}