TY  - BOOK
AU  - Estelani,Hooman
AU  - Maxwell,Sarah
ED  - ebrary, Inc.
TI  - Behavioral pricing
T2  - Journal of Product & Brand Management. No. 6
AV  - HB221 .B44 2004eb
PY  - 2004///
CY  - Bradford, England
PB  - Emerald Group Publishing
KW  - New products
KW  - Marketing
KW  - Pricing
KW  - Electronic books
KW  - local
N1  - Electronic reproduction; Palo Alto, Calif.; ebrary; 2009; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10069045
ER  -