03098nam a2200385 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020001800112020001500130020001800145020002700163040002100190035002100211050002300232082001600255245011600271260006200387300002400449440004800473504006600521505153300587533015202120650004302272650005002315650005102365650005002416650004702466655002902513700002702542710001702569856012602586ebr10642682CaPaEBRm        u        cr cn|||||||||080128s2008    paua    sb    001 0 eng d  z  2008295550  z9780812240375  z0812240375  z9780812220667  z9780812206050 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)79470227714aTT497b.P76 2008eb04a746.9/222200aProducing fashionh[electronic resource] :bcommerce, culture, and consumers /cedited by Regina Lee Blaszczyk.  aPhiladelphia :bUniversity of Pennsylvania Press,cc2008.  avii, 363 p. :bill. 0aHagley perspectives on business and culture  aIncludes bibliographical references (p. [293]-348) and index.0 aChapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese  -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aFashion designy20th centuryxHistory. 0aFashion merchandisingy20th centuryxHistory. 0aConsumers' preferencesy20th centuryxHistory. 0aMarketingxManagementy20th centuryxHistory. 0aProduct managementy20th centuryxHistory. 7aElectronic books.2local1 aBlaszczyk, Regina Lee.2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10642682zAn electronic book accessible through the World Wide Web; click to view