03127nam a2200397 a 4500 ebr10642682 CaPaEBR m u cr cn||||||||| 080128s2008 paua sb 001 0 eng d 2008295550 9780812240375 0812240375 9780812220667 9780812206050 (e-book) CaPaEBR CaPaEBR (OCoLC)794702277 TT497 .P76 2008eb 746.9/2 22 Producing fashion [electronic resource] : commerce, culture, and consumers / edited by Regina Lee Blaszczyk. Philadelphia : University of Pennsylvania Press, c2008. vii, 363 p. : ill. Hagley perspectives on business and culture Includes bibliographical references (p. [293]-348) and index. Chapter 1. Rethinking fashion / Regina Lee Blaszczyk -- PART I. Organizing the fashion trades -- Chapter 2. Spreading the word : the development of the Russian fashion press / Christine Ruane -- Chapter 3. Accessorizing, Italian style : creating a market for Milan's fashion merchandise / Elisabetta Merlo and Francesca Polese -- Chapter 4. In the shadow of Paris? French haute couture and Belgian fashion between the wars / Veronique Pouillard -- Chapter 5. Licensing practices at Maison Christian Dior / Tomoko Okawa -- PART II. Inventing fashions, promoting styles -- Chapter 6. The wiener werkstatte and the reform impulse / Heather Hess -- Chapter 7. American fashions for American women : The rise and fall of fashion nationalism / Marlis Schweitzer -- Chapter 8. Coiffing vanity : advertising celluloid toilet sets in 1920s America / Ariel Beaujot -- PART III. Shaping bodies, building brands -- Chapter 9. California casual : lifestyle marketing and men's leisurewear, 1930-1960 / William Scott -- Chapter 10. Marlboro men : outside masculinities and commercial modeling in postwar America / Elspeth Brown -- Chapter 11. The body and the brand : how Lycra shaped America / Kaori O'Connor -- PART IV. Customer reactions, consumer adaptations -- Chapter 12. French hairstyles and the elusive consumer / Steve Zdatny -- Chapter 13. Ripping up the uniform approach: Hungarian women piece together a new communist fashion / Katalin Medvedev -- Chapter 14. Why the old-fashioned is in fashion in American houses / Susan Matt. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Fashion design 20th century History. Fashion merchandising 20th century History. Consumers' preferences 20th century History. Marketing Management 20th century History. Product management 20th century History. Electronic books. local Blaszczyk, Regina Lee. ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10642682 An electronic book accessible through the World Wide Web; click to view 32956 32956