@book{34789,
	author = {Marich, Robert. and ebrary, Inc.},
	title = {Marketing to moviegoers},
	publisher = {Southern Illinois University Press,},
	year = {c2013.},
	address = {Carbondale :},
	edition = {3rd ed.},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10648900}
}