TY  - BOOK
AU  - Marich,Robert
ED  - ebrary, Inc.
TI  - Marketing to moviegoers: a handbook of strategies and tactics 
AV  - PN1995.9.M29 M37 2013eb
U1  - 791.43068/8 23
PY  - 2013///
CY  - Carbondale
PB  - Southern Illinois University Press
KW  - Motion pictures
KW  - Marketing
KW  - Distribution
KW  - Electronic books
KW  - local
N1  - Includes index; Creative strategy -- Market research -- Traditional media advertising -- Marketing in digital media -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution to theaters -- Exhibition -- Major studios -- Independent distributors -- Foreign-language films -- Prints and advertising funds; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries
UR  - http://site.ebrary.com/lib/rucke/Doc?id=10648900
ER  -