@book{36324,
	author = {Coombs, W. Timothy. and Holladay, Sherry J. and ebrary, Inc.},
	title = {It's not just PR},
	publisher = {Wiley-Blackwell,},
	year = {c2014.},
	address = {Chichester, West Sussex, U.K. :},
	edition = {2nd ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10733330}
}