@book{42425,
	author = {Ward, Dan L. and Tripp, Rob. and ebrary, Inc.},
	title = {Positioned},
	publisher = {American Management Association,},
	year = {c2013.},
	address = {New York :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10645233}
}