TY - BOOK AU - Hamilton,Alissa ED - ebrary, Inc. TI - Squeezed: what you don't know about orange juice T2 - Yale agrarian studies series AV - HD9348.5.O723 H35 2009eb U1 - 338.4/766363 22 PY - 2009/// CY - New Haven PB - Yale University Press KW - Orange juice industry KW - Florida KW - History KW - Orange juice KW - Electronic books KW - local N1 - Includes bibliographical references (p. [215]-232) and index; The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight; Electronic reproduction; Palo Alto, Calif.; ebrary; 2013; Available via World Wide Web; Access may be limited to ebrary affiliated libraries UR - http://site.ebrary.com/lib/rucke/Doc?id=10348498 ER -