@book{43353,
	author = {Shaw, Mark, and ebrary, Inc.},
	title = {Copywriting},
	publisher = {Laurence King,},
	year = {2012.},
	address = {London :},
	edition = {2nd ed.},
	note = {Previous ed.: 2009.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10641953}
}