@book{44894,
	author = {Lefebvre, R. Craig, and ebrary, Inc.},
	title = {Social marketing and social change},
	publisher = {Jossey-Bass,},
	year = {c2013.},
	address = {San Francisco, Calif. :},
	edition = {1st ed.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10648911}
}