02111nam a2200361 a 4500 ebr10648911 CaPaEBR m u cr cn||||||||| 120920s2013 cauad sb 001 0 eng d 2012038467 9780470936849 (pbk.) 9781118221501 (e-book) CaPaEBR CaPaEBR (OCoLC)811137328 RA410.56 .L44 2013eb 362.1068/8 23 Lefebvre, R. Craig, 1959- Social marketing and social change [electronic resource] : strategies and tools for health, well-being, and the environment / R. Craig Lefebvre. 1st ed. San Francisco, Calif. : Jossey-Bass, c2013. xxiii, 564 p. : col. ill. Includes bibliographical references and index. "Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher. Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries. Medical care Marketing. Health promotion. Social change. Social marketing. Electronic books. local ebrary, Inc. http://site.ebrary.com/lib/rucke/Doc?id=10648911 An electronic book accessible through the World Wide Web; click to view 44894 44894