02111nam a2200361 a 4500001001200000003000800012006001900020007001500039008004100054010001700095020002500112020002700137040002100164035002100185050002600206082001900232100003100251245015200282250001200434260005000446300003100496504005100527520073800578533015201316650002901468650002201497650001901519650002201538655002901560710001701589856012601606999001701732ebr10648911CaPaEBRm        u        cr cn|||||||||120920s2013    cauad   sb    001 0 eng d  z  2012038467  z9780470936849 (pbk.)  z9781118221501 (e-book)  aCaPaEBRcCaPaEBR  a(OCoLC)81113732814aRA410.56b.L44 2013eb04a362.1068/82231 aLefebvre, R. Craig,d1959-10aSocial marketing and social changeh[electronic resource] :bstrategies and tools for health, well-being, and the environment /cR. Craig Lefebvre.  a1st ed.  aSan Francisco, Calif. :bJossey-Bass,cc2013.  axxiii, 564 p. :bcol. ill.  aIncludes bibliographical references and index.  a"Focusing on the use of marketing principles and techniques to develop population-based health promotion and disease prevention programs, this book features a practical emphasis for incorporating a marketing orientation and marketing techniques to address the diverse range of issues and problems that are encountered in the practice of public health. Its comprehensive view of social marketing includes its research base, its applications to a diverse set of social problems, and the focus on the public health field. The book promotes social marketers as scientists-practitioners who must understand the theory and research of social marketing as it is applied to designing effective social change programs"--Provided by publisher.  aElectronic reproduction.bPalo Alto, Calif. :cebrary,d2013.nAvailable via World Wide Web.nAccess may be limited to ebrary affiliated libraries. 0aMedical carexMarketing. 0aHealth promotion. 0aSocial change. 0aSocial marketing. 7aElectronic books.2local2 aebrary, Inc.40uhttp://site.ebrary.com/lib/rucke/Doc?id=10648911zAn electronic book accessible through the World Wide Web; click to view  c44894d44894