@book{47959,
	author = {Walters, Suzanne, and Jackson, Kent,},
	title = {Breakthrough branding :},
	publisher = {Neal-Schuman,},
	year = {2013.},
	address = {Chicago, Illinois :},
	note = {Includes index.},
	url = {http://site.ebrary.com/lib/rucke/Doc?id=10881338}
}